Finanseuddanelse Plus front page project
The school project is about the company “InOrange” which is transitioning into “Finansuddannelse Plus” and needs help with certain graphic elements for, especially their website that will be under construction for at least a couple of months. The client needs a temporary front-page design that informs potential customers about the transition.
By generating keywords for the project you will be able to understand deeply about company essence, it's target audience and all necessary stuff which is required to make an excellent result.
I chose sans serif typefaces for the logotype on this design, as the company was a new and modern presence on the market scene. It feels that a serif solution may come across as too dated for this project because the company goes further and tries to be more modern and unique and so a modern yet sophisticated sans serif choice made sense.
ITC Avant Garde Gothic
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