Working with a display for a retail shop that has playfulness as its core value and sustainability, I used this project as an opportunity to combine nostalgia, playfulness and new sustainability concept. By making use of lights and correct composition placement.
BR is a Danish toy retailer (1963) and a sub-brand of the Salling Group. They are a very traditional, well-recognized Danish brand that is always up to date with the newest trends. They are starting to focus more on sustainability and want to communicate that.